AMA’s direct market initiative proves viable

An image of Clever Isaya

THE Agricultural Marketing Authority (AMA) has reported that its Village Business Units (VBUs) have generated a promising US$65 797 in sales, showcasing the initiative’s effectiveness in promoting market-led farming and boosting rural livelihoods. The VBUs, created to establish direct market linkages for small-scale farmers, are helping them reach new buyers and improve their incomes. “We…

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