IN today’s data-driven business world, measuring employee performance accurately and fairly is more crucial than ever. Organisations often grapple with the choice between subjective measures, such as manager ratings, and objective measures, like sales figures or output metrics. But which approach yields the most accurate picture of an employee’s true performance? A closer look at…
HR PERSPECTIVE: Subjective vs objective performance measures
A meta-analysis of longitudinal studies by Sturman et al. (2005) found that objective measures, particularly for complex jobs, tend to have lower test-retest reliability.