Axia plans for robust e-commerce strategy

Axia sees e-commerce as a strategy to potentially expand its customer reach beyond its store footprint which could counter market share pressures exerted by the informal sector particularly hurting its lounge division, Legend Lounge.

AXIA Corporation (Axia) is planning a robust e-commerce sales strategy to grow market share by enhancing accessibility of its products to customers amid stiff competition from the informal sector.The Victoria Falls Stock Exchange (VFEX)-listed manufacturer and retailer of home furniture and appliances, heavily relies on formal retail channels to sell its products, which until recently…

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