AXIA Corporation (Axia) is planning a robust e-commerce sales strategy to grow market share by enhancing accessibility of its products to customers amid stiff competition from the informal sector.The Victoria Falls Stock Exchange (VFEX)-listed manufacturer and retailer of home furniture and appliances, heavily relies on formal retail channels to sell its products, which until recently…
Axia plans for robust e-commerce strategy
“A notable trend in the retail and commercial sector is the influx of internationally branded tenants on the hunt for hard currency growth within the region and Zimbabwe in particular,”