AXIA Corporation (Axia) is planning a robust e-commerce sales strategy to grow market share by enhancing accessibility of its products to customers amid stiff competition from the informal sector.The Victoria Falls Stock Exchange (VFEX)-listed manufacturer and retailer of home furniture and appliances, heavily relies on formal retail channels to sell its products, which until recently…
Axia plans for robust e-commerce strategy
Axia sees e-commerce as a strategy to potentially expand its customer reach beyond its store footprint which could counter market share pressures exerted by the informal sector particularly hurting its lounge division, Legend Lounge.