ZIMBABWE’s corporate citizenry has progressively been ignoring the importance of the key stakeholder, who is the customer, resulting in the manifestation of that reflecting in most corporates’ bottom lines. Advertisements In this instalment we seek to unravel and unpack why it has been like that, and what could be done to reverse this cancerous corporate…
Dearth of customer service in Zimbabwe
Zimbabweans are no strangers to long queues, unresponsive call centres, dismissive front-line staff, and a general lack of empathy in customer interactions across most sectors of the economy.