By Collen ChirendaAdvertisements Businesses all over the world are preoccupied with a deep desire to grow their fortunes. Executives are driven by the need to outcompete rivals and expand their market share and territories. With this preoccupation, billions of dollars are spent every year in marketing campaigns by corporates to make their products household names.…
Using personalisation to drive business growth
Personalisation is the process of tailoring products, services, and experiences to fit in with the unique needs, preferences, tastes, behaviours, and aspirations of an individual customer.