Using personalisation to drive business growth

Personalisation is the process of tailoring products, services, and experiences to fit in with the unique needs, preferences, tastes, behaviours, and aspirations of an individual customer.

By Collen ChirendaAdvertisements Businesses all over the world are preoccupied with a deep desire to grow their fortunes. Executives are driven by the need to outcompete rivals and expand their market share and territories. With this preoccupation, billions of dollars are spent every year in marketing campaigns by corporates to make their products household names.…

Subscribe to read full article. Subscribe today

Related posts

Brick by brick, trust erodes

Impact of governance quality on creditworthiness

Strategy season: Where vision meets execution

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More