THE Zimbabwe Agricultural Society (ZAS) has reported a significant surge in exhibition participation for this year’s agricultural show, largely attributed to the growing demand for business-to-business interactions within the country.Addressing the media in Harare, ZAS chief executive officer Rufaro Gunundu disclosed a current exhibitor count of 304 for the upcoming agricultural show, with the organisation…
B2B demand to boostAgric Show numbers
In terms of exhibition space, ZAS has allocated 63 000 square metres, steadily progressing towards a target of 89 000 square metres.