Influencer marketing for brand growth

An influencer is more than just a person with a large following. They are someone whose voice carries weight. We pay attention when they speak. We’re curious about their lives.

BY DARRYL DZAPASIAdvertisements THE influencer wave has hit Zimbabwe and it has caught on quickly. In just a few years, we’ve seen local influencers rise to prominence with incredible momentum. But what does it really mean to be an influencer, and how does one build a career in this space without compromising authenticity or purpose?…

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