Don’t ask AI to fix a PR problem you haven’t defined

As Zimbabwe’s economy becomes increasingly digital, the need for cybersecurity expertise grows exponentially.

BY KEVIN MWENYE THERE’S a peculiar challenge facing public relations (PR) professionals in Zimbabwe and across much of Africa today. We are being told to embrace AI in our work, yet many of our clients, stakeholders, and even colleagues still don’t fully understand what public relations is. It’s like being asked to build a second…

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