Beyond the numbers: Heart of responsible social media analytics

The top marketers in the world scrutinise marketing budgets and question if those investments are truly paying off.

By Faith ChingoiroAdvertisements IN today’s digital age, data analytics has become an essential component of effective social media marketing. By leveraging the vast amounts of data generated through interactions, trends, and user behaviours on social platforms, brands can tailor their marketing strategies to be more targeted, personalised, and impactful. However, with great power comes great…

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