Digital transformation redefining marketing

Marketers are now expected to compete on a wider stage, adapt faster than ever before and deliver relevance in increasingly complex markets.

By Elizabeth Ndhlovu-Dumbreni AS we begin 2026, marketers are operating in an environment shaped by rapid technological advancement, increased digital adoption and expanding cross-border markets. Artificial Intelligence, automation and data analytics are redefining how brands engage consumers, while regional and global platforms are opening Zimbabwean businesses to audiences far beyond national borders. This presents both…

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