Fingaz rebrands

THE coming week marks another landmark in the history of the Financial Gazette. On the day Kenyans will be celebrating their 50th independence anniversary, we shall be popping our champagne bottles as well, albeit for a different reason.December 12 will see the re-birth of the pink paper through the revitalisation of the product in response to the feedback we have been getting from our valued readers, while at the same time taking into consideration other exciting international developments that add value to our product.
From next week, the Financial Gazette will spot a new-look, as we consolidate our pole position among Zimbabwe’s business weeklies.

This is part of an on-going process dating as far back as 1969 when your favourite newspaper was ushered into the world to become an authoritative voice in business, financial and economic news before extending its dominance to the realm of political news where the Financial Gazette is now regarded as the most candid and fearless medium, respected for its highest standards of reporting.
The paper has been refreshed on several occasions in the past four decades without altering its DNA in the form of its pink colour, unique masthead and other core attributes that make it a must-read and a symbol of enlightenment and power.
Even as we rebrand, our DNA remains sacrosanct.

By rebranding, the Financial Gazette’s premium status has been consolidated further by improving the way the paper’s content is packaged and presented as well as the publication of content relevant to a much wider readership. A number of new sections have been added to the paper, with innovative ways being adopted to create more space for editorial content.
Among the new additions is the lifestyles section to keep readers abreast with the latest trends in fashion and entertainment while breaking the latest news on the hottest celebrities in town and beyond our borders.

Travel and leisure; health and beauty; information and communications technology; and executive appointments, among others are additional sections to the paper. The sports section, which was abandoned a few years ago, has been brought back for a lighter read.
We have and continue to maintain our leadership position through cutting edge journalism. That leadership has come with a lot of responsibility and innovation arising from the fact that brands cannot hope to satisfy the dynamic and varying tastes of their consumers if they stay the same.
 We have therefore gone beyond changing the paper’s aesthetic appeal just for the sake of it but in order to enhance the paper’s derived value.

In short, there is something for our readers to look forward to in each and every section.

It’s a revitalised and compelling product that should leave no shred of doubt in the minds of all those who come across our paper on the newsstands as to why the Financial Gazette is in a league of its own.
This re-branding is also a precursor to our increased presence on digital platforms. While we don’t wish to let the cat out of the bag at this stage, all we can say is that the market should look forward to more exciting developments early next year.
We have been working on this project since the beginning of the year, and we are glad that it’s now all systems go, come next Thursday.

This has been long coming since we last rebranded before the turn of the millennium as we waited for the opportune moment to do so. The time is now for us to give you more value for your money. — Editor-in-Chief.