‘Share a Coke’ drive boosts Coca-Cola

The campaign, officially relaunched in Harare last Friday

COCA-COLA says it has seen an increase in sales driven by the return of its “Share a Coke” campaign, with a strong uptake among younger consumers.The campaign, officially relaunched in Harare last Friday, swaps the iconic Coca-Cola logo on bottles and cans for popular first names, nicknames, and phrases — inviting consumers to share the…

Subscribe to read full article. Subscribe today

Related posts

Old Mutual opts for VFEX listing

Stock market gains drive insurance sector

ZMX partners Russian commodities exchange

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More