WITH the automotive landscape changing because of the evolving technology and investment into more product research, there is need for strategy and below Mike Whitfield, Managing Director, Stellantis South Africa & Sub-Saharan Africa shares why strategy is imperative.
Africa is the world’s most underserved region in terms of mobility. With a motorisation rate of just 42 vehicles per 1,000 people—nearly one-fifth of the global average of 182—Africa is often referred to as the last automotive frontier. This gap reflects not only a need for mobility, but a need for vehicles engineered for African conditions.