Afdis aims to regain market share

The company said it would continue focusing on market share growth and profitability through im­proved product availability, revenue management, an appropriate sales mix and stringent cost control.

AFRICAN Distillers (Afdis) is set to accelerate the expansion and upgrading of its plant and equipment to meet growing demand and reclaim market share, leveraging the government’s efforts to curb smuggled and counterfeit products. The alcoholic beverages sector is starting to witness improved volume performance as multi-stakeholder attempts to rein in smuggled products begin to…

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