Housing product bolsters Fidelity income

The insurer said changing consumer behaviour helped drive strong growth during the year ended December 31, 2025, with customers in­creasingly turning to life insurance, pensions and funeral products to shield themselves from financial shocks.

FIDELITY Life Assurance (FLA) says its Vaka Yako housing product continues to drive new business, contributing 80 percent of its life and pensions business revenue. Launched in 2022, the Vaka Yako product enables individuals in Zimbabwe to progressively acquire a stand or house, with monthly payments starting at US$45. Ideally, the group treats the housing…

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