THE Agricultural Marketing Authority (AMA) is repositioning itself as a market enabler to drive demand-led farming. The Authority’s chief executive, Alice Mapfiza, in a chat with our Staff Writer Almot Maqolo, outlined reforms centred on digitisation, traceability, and real-time intelligence. Below are excerpts from the interview:Advertisements Q: How would you describe AMA’s role in supporting Zimbabwean farmers…
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