Fidelity rebrands to Eagle Asset Management

The insurer said changing consumer behaviour helped drive strong growth during the year ended December 31, 2025, with customers in­creasingly turning to life insurance, pensions and funeral products to shield themselves from financial shocks.

FIDELITY Life Asset Management has rebranded to Eagle Asset Management, marking a strategic repositioning towards private markets while maintaining its core investment services. This development follows the asset manager’s launch of the Eagle Real Estate Investment Trust (Eagle REIT) in May last year, which was subsequently listed on the Victoria Falls Stock Exchange. Speaking to…

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