DELTA Corporation (Delta) is considering upward price adjustments for its sparkling beverages in an effort to preserve waning margins caused by a special surcharge on sugar and increased value added tax (VAT). This comes as fiscal authorities introduced a US$0,001 per gram sugar tax for beverage makers at the beginning of 2024, which was followed…
Delta hints at price hikes
The brewer says changing consumer preferences are reshaping the beer landscape, with consumers increasingly looking for refreshment that combines quality and flavour with a lighter drinking experience.