Victoria Foods seeks to reclaim market share

Farm & City Centre benefited from the normal-to-above-normal rainfall received during the period, generating robust demand for the entity's core agricultural input products.

CFI Holdings’ agro-processing unit, Victoria Foods, is aiming to regain lost market share by strengthening its distribution strategies following years of operational challenges, the company’s secretary Panganayi Hare has said. Victoria Foods resumed full-scale operations in 2022 after exiting judicial management and has been progressively winning back consumers of its household brands. This, however, comes…

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