Victoria Foods seeks to reclaim market share

CFI said the business continues to fo­cus on product diversification to sustain profitability throughout the year.

CFI Holdings’ agro-processing unit, Victoria Foods, is aiming to regain lost market share by strengthening its distribution strategies following years of operational challenges, the company’s secretary Panganayi Hare has said. Victoria Foods resumed full-scale operations in 2022 after exiting judicial management and has been progressively winning back consumers of its household brands. This, however, comes…

Subscribe to read full article. Subscribe today

Related posts

Willdale seeks capacity expansion

Tigere REIT to diversify portfolio

Star Africa targets regional exports

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More