Cafca revamps export route strategy

Cafca group chief executive Vimbai Nyakudya

Advertisements CABLE manufacturer Cafca is recalibrating its regional strategy, pivoting toward direct business-to-business (B2B) sales as it seeks to revive export earnings and strengthen its foothold across southern and eastern Africa.Advertisements The move comes as the firm navigates a complex operating environment marked by currency volatility, intensifying competition and elevated logistics costs, which have collectively…

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