Fidelity targets underserved markets

FIDELITY Life Assurance of Zimbabwe is broadening its product portfolio to reduce reli­ance on its Vaka Yako plan, as elevated claims contributed to a sharp decline in half-year earnings.

FIDELITY Life Assurance (Fidelity) is targeting un­derserved and marginalised segments of the economy, to expand its market base and drive growth amid rising demand for financial security solutions. The insurer said growth in 2026 will hinge on deep­ening its value proposition by offering solutions that re­spond to increasing demand for financial protection. “Central to this…

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