FIDELITY Life Assurance (Fidelity) is targeting underserved and marginalised segments of the economy, to expand its market base and drive growth amid rising demand for financial security solutions. The insurer said growth in 2026 will hinge on deepening its value proposition by offering solutions that respond to increasing demand for financial protection. “Central to this…
Fidelity targets underserved markets
FIDELITY Life Assurance of Zimbabwe is broadening its product portfolio to reduce reliance on its Vaka Yako plan, as elevated claims contributed to a sharp decline in half-year earnings.