FIDELITY Life Assurance (Fidelity) is targeting underserved and marginalised segments of the economy, to expand its market base and drive growth amid rising demand for financial security solutions. The insurer said growth in 2026 will hinge on deepening its value proposition by offering solutions that respond to increasing demand for financial protection. “Central to this…
Fidelity targets underserved markets
FIDELITY Life Assurance of Zimbabwe (FLA) is considering bulk fuel imports for its funeral assurance operations as escalating fuel costs, partly driven by geopolitical tensions in the Middle East, put pressure on the sector.