Fidelity targets underserved markets

FIDELITY Life Assurance of Zimbabwe (FLA) is considering bulk fuel imports for its funeral assurance operations as es­calating fuel costs, partly driven by geopolitical tensions in the Middle East, put pressure on the sector.

FIDELITY Life Assurance (Fidelity) is targeting un­derserved and marginalised segments of the economy, to expand its market base and drive growth amid rising demand for financial security solutions. The insurer said growth in 2026 will hinge on deep­ening its value proposition by offering solutions that re­spond to increasing demand for financial protection. “Central to this…

Subscribe to read full article. Subscribe today

Related posts

Zimbabwe pushes for global index inclusion

Caledonia revenue up 16pct

Meikles plans supermarket expansion

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More