FIDELITY Life Assurance (Fidelity) is targeting underserved and marginalised segments of the economy, to expand its market base and drive growth amid rising demand for financial security solutions. The insurer said growth in 2026 will hinge on deepening its value proposition by offering solutions that respond to increasing demand for financial protection. “Central to this…
Fidelity targets underserved markets
The insurer said changing consumer behaviour helped drive strong growth during the year ended December 31, 2025, with customers increasingly turning to life insurance, pensions and funeral products to shield themselves from financial shocks.