Fidelity targets underserved markets

The insurer said changing consumer behaviour helped drive strong growth during the year ended December 31, 2025, with customers in­creasingly turning to life insurance, pensions and funeral products to shield themselves from financial shocks.

FIDELITY Life Assurance (Fidelity) is targeting un­derserved and marginalised segments of the economy, to expand its market base and drive growth amid rising demand for financial security solutions. The insurer said growth in 2026 will hinge on deep­ening its value proposition by offering solutions that re­spond to increasing demand for financial protection. “Central to this…

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