Let’s reimagine the tobacco value chain

TIMB said the industry's future depends on growers treating farming as a commercial business rather than relying solely on tobac­co.

THE government’s swift acknowledgement of growers’ frustrations over subdued tobacco auction prices is both welcome and worth noting. For a crop that remains Zimbabwe’s largest agricultural export earner, sustaining hundreds of thousands of rural households, weak prices strike at the heart of livelihoods, confidence and broader economic stability. Agriculture Minister Anxious Masuka deserves credit for…

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