BRITISH American Tobacco (BAT) Zimbabwe implemented cost-containment measures and strategic price adjustments during the first quarter ended March 31, 2026, to protect margins against rising costs. As a result, the cigarette manufacturer recorded a 29 percent decrease in operating costs during the period, enabling it to absorb rising input costs and remain profitable despite a…
BAT cushion margins amid volume dip
Despite the savings achieved, BAT faced mounting production expenses during the quarter, with cost of sales rising 20 percent due to inflation-driven increases in imported material costs.