Lead Generation: Digital Marketing Basics

By Trust Nhokovedzo

When digital marketing was hyped – so many people and businesses jumped onto the boat. That is a good thing! Sadly there are some even today who are doing some digital marketing but cannot tell the ‘head or tail’ of it.

If you are among these people, here are a few basics on digital marketing: it is still marketing but in a measurable way. The goal of marketing is to grow a business by either increasing the number of customers, or increasing sales. When your digital marketing does not achieve any of those in a measurable way, we cannot call it …read more

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