DSTV Nigeria Considering Pay-As-You-Go Option Amid Growing Competition From Kwese

By Alvine Chaparadza

DSTV users in Nigeria may soon be availed the Pay-As-You-Go option, as MultiChoice Nigeria considers the model in the face of growing competition from Kwese.

Pay-As-You-Go or pay-as-you-consume is a pricing scheme in television broadcasting in which viewers are required to pay a fee in order to watch a specific programme.

John Ugbe, managing director of Multichoice Nigeria said that pay-as-you-go is something it might consider depending on whether their current business model and available technology would permit it. He said:

Pay-as-you-consume is something we may consider if it is technologically possible and the business model supports …read more