Which Teams In The Local PSL Have The Best Internet/Social Media Presence?

[Image Source: PSL Facebook]

I’m sure we’ve all heard about how football is the most-watched sport in the world and we’ve seen its impact in our societies. Global brands like Manchester United, Real Madrid, Barcelona and any top team use the internet and social media to further cultivate the relationship between club and supporter and to increase revenue.

I wondered if local teams are doing the same and investing in growing their internet presence. Thus I compiled a list of teams that were in the recently ended local league season and searched for them on social media platforms to see if they were using these platforms to engage with fans.

PSL Team	Facebook Account (likes)	Twitter Account (followers)	Instagram (followers)
Black Rhinos FC	4 157	5 471	N/A
Bulawayo Chiefs FC	1 790	26 446	1 617
Caps United FC	19 647	26 276	17
Chapungu FC	390	2094	N/A
Chicken Inn FC	3 226	14 440	N/A
Dynamos FC	13 468	6 876	114
FC Platinum	24 217	19 230	508
Harare FC	13 968	4 078	22
Herentals FC	1 119	4 204	N/A
Highlanders FC	55 317	22 464	19
Hwange FC	N/A	2 949	N/A
Manica Diamonds	1 209	3 453	N/A
Mushowani Stars	1 629	985	N/A
Ngezi Platinum Stars FC	2 923	5 422	1458
TelOne FC	1 316	12 992	18
Triangle United FC	6 264	4 301	435
Yadah FC	1 463	1212	9
ZPC Kariba	3 995	N/A	N/A
* Castle Lager PSL Official Account	112 292	30 767	320

The local club with the most liked paged on Facebook is Highlanders FC
Bulawayo FC has the highest following on Twitter and Instagram
11 of the 18 teams that were involved in the PSL this season had accounts on FB, Twitter and Instagram
Hwange FC and ZPC Kariba are the only teams that have social media presence following on 1 of the 3 platforms.
Highlanders FC (77 800), Caps United FC (45 940) and FC Platinum (43 955) have the most followers/likes combined
The League’s official accounts have a healthy following trumping all clubs on Facebook and Twitter – though the official Instagram isn’t followed as closely.