‘Use Instagram to grow your business’

INSTAGRAM is a great way to expand your business’s reach and engagement with your customers, local socialite Boss Lashaan has said.

Speaking at a business forum for the youth at a local hotel Ashel Muchuchu better known as Boss Lashaan said according to official figures as at December 2021, more than one billion people use Instagram every month, and roughly 90 percent of them follow at least one business.

“This means that using Instagram for business is a no-brainer. In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. Updates of new business tools, features and tips in the app have become pretty much routine,” he said.

He encouraged the youth to use social media as an aid for development, positivity, growth and expanding what ever they venture into to increase their net earning and contribution to the country’s gross domestic product.

“As future leaders, learn to use Instagram for business…Have goals and objectives so that you do not just shoot in the dark. Your Instagram strategy should establish what you hope to achieve on the platform. Start with your business objectives and identify how Instagram can help you accomplish them,” Boss Lashaan said.

Since its inception, Instagram has been a powerful marketing tool for businesses looking to expand their presence and product visibility.

Because Instagram is a highly visual platform, it’s an excellent social media marketing tool for showcasing cool, innovative, interesting, and beautiful products and services.

Industries such as fashion, food, travel, beauty, home decor, gardening and events enjoy enormous success by adding Instagram engagement to their marketing plans.