M-Net to expand AfricaMagic channels

The new AfricaMagic-branded channels will each have its own clear identity, namely, AfricaMagic Entertainment, AfricaMagic Family and AfricaMagic Movies and will include all M-Net’s productions in East, West and Central Africa.
M-Net Africa managing director, Biola Alabi, said in a statement that M-net was “revising and increasing the catalogue of channels from the two channels we currently have in Southern Africa into three dynamic channels”.
Big Brother, Jacob’s Cross, Tinsel and 53 Extra, are just some of the shows that audiences have rated highly, she indicated and “this has stimulated phenomenal growth and interest and has inspired M-Net to further expand its AfricaMagic channel offering to meet its viewers’ increased demand for content made in Africa for Africa”.
“They were previously shown on the M-Net Africa channel, but we are increasing our range of AfricaMagic channels and moving these programmes to an exciting new AfricaMagic-branded channel, she said.
“This is, in fact, the ideal home for them, where they will become part of a homegrown brand that viewers have themselves made one of the biggest names in Africa. This will take place at the same time as the re-organisation of some of the channels on DStv — so the timing is perfect,” Alabi said.
“We’re taking all the African content available to us and packaging it into new specifically designed channels which together will form a comprehensive African TV viewing line-up.”
She said the focus for the new channel will be to showcase predominantly international movies and series while the AfricaMagic channels are the ultimate destination for anyone eager to view African programming.
“We made this decision for a variety of reasons not least the fact that research indicates that these programmes are widely viewed when scheduled on the AfricaMagic channels,” said Alabi.
First launched on DStv nearly a decade ago, the pioneering AfricaMagic channels have grown to become the home of great African storytelling, music and entertainment.
Currently the two AfricaMagic channels deliver original stories, dramas, series and talk shows which capture the diverse imagery, culture and thinking of the continent.