Companies Can Improve Their Marketing Using GeoFencing Technology

By Alvine Chaparadza

Data is the new commodity as we enter the Fourth industrial revolution. To generate the data, many companies are increasing their online presence by developing web platforms and Apps that generate user’s data. In that respect, competitive edge will be attained by making use of the data to deliver products to relevant customers.

Accordingly, a growing number of businesses are hinging on the use of geofencing to utilize customers location data in providing products and services.

Geofencing is a location-based service that makes an app or other software use GPS, Wi-Fi or cellular data to prompt a pre-programmed …read more