Consumers’ Haven: Marketing Strategy Wars in Zimbabwe (Part 1)

By Guest Author

Competition has always been there, whether on a personal or organisational level. Winning is materialised by competing. One cannot race alone without other contenders and claim to be a winner, racing alone is just mere exercising.

A corporate cannot be called a market leader without market challengers, it becomes a monopoly. Hence rivalry is essential for individual and enterprise development. In recent times the Zimbabwean business market has become very intriguing with companies outdoing each other to get and keep customers. In some instances these marketing clashes are developing into potential market-wars-like. The consumer, for once in a long time in …read more

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