Corporate Social Responsibility With Teeth Not Cheap PR, Here’s Idaishe’s Story

By Tinashe Nyahasha

Image: Tinashe from Techzim with Idaishe from Skilled Staff

There is a reason why corporate social responsibility (CSR) feels empty sometimes. Could it be because it is most associated with the marketing, PR and corporate communication functions of business? It is understandable that the Marketing Manager will just do good works and not let the left hand know what the right hand has done.

The problem is over time the Marketing Manager will tend to design CSR programmes with the sole focus of telling the left hand what the right hand is doing and as such the programmes over time will begin …read more

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