Digital Advertising Convention 4 Africa – DACAfro 2018

By Trust Nhokovedzo

I have noticed that as soon as I cross the border between Zimbabwe and South Africa by road, the adverts I start seeing on my phone become relevant. I see specials from Pick n Pay and offers from Woolworths, and when I travel a few metres after seeing those ads I can actually see the store and possibly even walk in and get that great deal. Haven’t you noticed? Okay then, how about all the ads that bombard you as you scroll down your Facebook feed? Ever noticed how most – if not all – of those ads are from …read more

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