Emirates Group Embarks on Enterprise-Wide Transformation Strategy

The goal is to transform Emirates and dnata into the leading customer-centric, technology enabled travel experience enterprises.

EMIRATES Group, comprising the global businesses of Emirates airline – which flies daily from Harare to Dubai via Lusaka- and dnata, the air services provider on Tuesday unveiled its plans to undertake an enterprise-wide transformation initiative aimed at placing data at the heart of the organization, re-inventing business processes using smart technology and underpinning decisions with big data and real-time analytics.

This enterprise-wide transformation strategy will see benefits cascade every area of business from customer experience, to commercial, to several back-office functions.
“While this initiative will have profound benefits across all business units, our end goal is to intelligently redefine the customer experience by developing a personal bond with individual customers at a scale which has never been achieved before in the history of the service industry,” said Sir Tim Clark, President of Emirates Airline.
“For this to work, we need to drive cross functional change across the entire company and this latest transformation strategy will help lay the foundation we require. We’ll be boldly examining new technologies and ideas to identify the opportunities they represent for both incremental improvement and disruptive change in our business model. Big data, predictive analytics, artificial intelligence, machine learning, robotics, crowd sourcing and collaboration are areas we’re considering to help us establish an architecture of continuous innovation and re-invention.”
In order to execute on this transformation, the Emirates Group is establishing a centralised Enterprise Change Management team that will be headed by a seasoned senior executive with the mandate, resources and funding to drive this long term strategic change across the organization.
“The unique skills that we’re looking for to head this team and overall initiative will involve an extensive global search for the best candidates,” added Sir Tim. “We require someone with an extreme outcome and delivery orientation. This individual will be a proven leader with extensive experience in large scale enterprise transformations and be a true and passionate believer in the power of technology to shape business strategy.”
The Emirates Group
The Emirates Group has spread its wings into every aspect of travel and tourism to become a leading global corporation in its field.

With one of the youngest fleets in the sky and more than 500 awards for excellence worldwide, Emirates airline is one of two key divisions in the group.

The other is dnata, which provides services in ground handling, cargo, travel, IT solutions and flight catering. Established in 1959, today, dnata is the one of the world’s largest combined air services provider with a global footprint extending to 74 countries.
Propelled forward by their united strength, the two have evolved at a phenomenal rate to establish the Emirates Group as an immense organisation, spanning a portfolio of more than 50 brands and employing over 75 000 people.