Goal setting in a dynamic environment

AS we find ourselves in the second half of the year, many of us are reflecting on the goal-setting process we undertook just a few months ago. In my role as an HR expert, I’ve had the privilege of guiding leaders and their teams through this critical exercise, and I can attest to the unique challenges and opportunities that arise when setting goals in our current dynamic environment.

It all starts with the right mindset. Studies in neuroscience have shown that goal setting can rewire our brains, programming us to modify behaviours and reach new heights. When individuals are highly motivated to achieve their goals, they tend to perceive them as less difficult, leading to better results. As HR professionals, we must help cultivate this empowered mindset within our organisations.

Audrey Mlambo  is the regional head, People & Culture, South & Central Africa, Standard Bank

Of course, goal setting does not occur in a vacuum. Individuals and teams may face a variety of limitations, both tangible and intangible. Limited resources, lack of buy-in, or even global trends can all pose barriers to progress. Successful goal-setters must be adaptable, resilient, and creative, breaking down larger goals into smaller, manageable tasks and celebrating incremental successes.
In times of uncertainty, the tried-and-true SMART framework (Specific, Measurable, Achievable, Relevant, and Time-bound) remains a critical tool. By setting clear, actionable plans, organisations can ensure their goals are realistic and attainable, even as the landscape shifts. As HR partners, we must work closely with leaders to provide the necessary insights and support to make SMART goal-setting a reality.
I’ve had the privilege of witnessing a company that has taken a bold, ambitious approach to goal setting in these volatile times. The key? A steadfast commitment to their organisational purpose, which serves as an anchor amidst the turbulence. Equally important is the focus on employee experience, ensuring that the teams executing the strategy are fully engaged and aligned with the company’s aspirations.
Of course, even the best-laid plans can hit a snag. When faced with setbacks, it’s crucial that we encourage our colleagues to pick themselves up, learn from the experience, and stay the course. This may involve regular check-ins, constructive feedback, and a willingness to adjust goals as needed. By fostering a culture of accountability and adaptability, we can help our organisations navigate even the most turbulent times.
As we move through the second half of the year, goal setting remains a critical exercise for organisations of all sizes. By cultivating the right mindset, overcoming unique limitations, leveraging the power of SMART goals, and maintaining momentum through purpose and employee experience, HR professionals can help guide their teams to new heights, even in the most dynamic of environments.

 Mlambo is the regional head, People & Culture, South & Central Africa, Standard Bank