If I Were Telecel Or NetOne, Here’s What I Would Do To Fight Ecocash Dominance

By Tinashe Nyahasha

It is difficult to imagine Ecocash being dethroned from the mobile money throne in Zimbabwe. Every time a stastic about mobile money or payments in general is given the situation seems hopeless for the competition.

Make no mistake, Ecocash are not where they are by accident. They were not first or second with mobile money in Zimbabwe but once they launched their brand became synonymous with mobile money. Seven years later and their position is much more consolidated.

This was achieved very deliberately and they are still making very deliberate decisions to become way more than we see right now. In …read more