Samsung elevates quality of life with ultimate freshness

Samsung Electronics Co., Ltd., a global home appliance innovator, has announced a new line-up of innovative and convenient home appliances that elevate the quality of consumers’ lives.

Bringing together world class Michelin-starred chefs, the new Samsung Chef Collection refrigerator delivers ultimate freshness for home chefs. The evolutionary activ dualwash™ top-load washing machine allows pre-treatment avoiding mess and saving a considerable amount of time and effort. These were among the highlights on display at the Samsung Africa Forum in Antalya Turkey.

Among the highlightsfor 2015 are: A chef inspired refrigerator which preserves food at its freshest, retaining its original flavor, texture and nutrients
activ dualwash™ top-load washing machine that delivers an all-in-one solution for pre-treating delicates

The Ultimate Refrigerator forProfessional Food Preservation

In collaboration with Samsung’s Club des Chefs (www.samsungclubdeschefs.com), a first-of-its-kind global culinary initiative that brings together Michelin star chefs to drive innovation for next-generation appliances, Samsung has harnessed the collective expertise of top chefs from around the world to create the Chef Collection, a premium range of kitchen appliances.

The Chef Collection refrigerator (RF9900) brings the functionality and design of a professional kitchen into homes, helping consumers discover their inner chef.

Great dishes start with the freshest ingredients so storage is key to maximising taste. The Samsung Chef Collection 4-Door Refrigerator represents a huge leap forward in food preservation, storage, organisation and meal preparation. The Samsung Chef Collection’s Precise Chef Cooling enables an exact and constant temperature. While the set temperature in conventional refrigerators can vary between 1.5 degrees, these temperature fluctuations on the Chef Collection refrigerator are dramatically reduced to 0.5 degree Celsius. In addition to this advanced technology, the Metal Cooling Plate, positioned on the back of the refrigerator compartment, helps to maintain the set temperature throughout the refrigerator, which is important in keeping food fresh and tasty. And Samsung’s Triple Cooling System creates three separate airflows in the refrigerator and freezer, enabling optimal humidity control and improved cooling performance for each compartment.

The Triple Cooling System also enables the Chef Collection Refrigerator to feature a lower right compartment – called the Fridge-in-Freezer – which can be converted from a refrigerator to a freezer and back again, and serves a multitude of needs. It can be a fresh food prep zone for restaurant-quality meals, a storage space for frozen home-cooked meal, or a centralised area for beverage storage.

The Chef Collection refrigerator also delivers on meal preparation needs. One of the key chef insights to emerge from Samsung Club des Chefs was that professionals prefer meat and fish to maintain optimal temperatures before cooking. Samsung’s solution? The Chef Pantry, a temperature-controlled compartment within the main refrigerator that allows items like fish to be optimally chilled at -1 degree Celsius to extend quality and taste. Also, Samsung created the Chef Pan, a multi-use stainless steel container located in the refrigerator that can not only be used for marinating and storing food in the refrigerator, but can also be placed in the oven and loaded in the dishwasher.

A Groundbreaking Laundry Innovation

Research shows that when it comes to laundry, the most tedious task is pre-treatment and pre-wash. Most homes don’t have a sink in their laundry rooms, requiring consumers to pre-treat/pre-wash elsewhere and bring the items to the machine. The latest top load washer from Samsung solves this with a simple yet revolutionary feature – activ dualwash™.

The top of the activ dualwash™ washing machine includes a built-in sink with water jet and gentle scrubbing surface. This convenient sink provides a separate space to pre-treat tough stains, like heavily soiled sports uniforms, or hand wash items like delicate sweaters and shirt collars. Once finished, the laundry and water can easily be poured into the machine. This all-in-one solution allows consumers to handle the entire wash process in the laundry unit instead of having to spread it out over multiple locations, avoiding mess and saving a considerable amount of effort.

The activ dualwash™ also delivers physical comfort according to an internal research. Compared to the typical hand-wash posture like crouching or standing near to a low positioned basin, the activ dualwash™’s built-in sink enables in average a 43 percent decrease of muscle tension making the overall pre-treating process much more stress-free.

The activdualwash™ adds additional convenience and peace-of-mind with its Magic Dispenser. A propeller inside the dispenser creates a powerful water vortex to dissolve and spread detergent evenly. It also cleans leftover detergents in the dispenser itself.