The Framework Of Effective Digital Marketing

By Trust Nhokovedzo

I was sitting in the boardroom of a respectable business recently when the boss said, ‘Trust, I want you to make sense of these digital things you’ll screaming about! Where is the money?’

At that point, the room was silent and everyone zoomed on me! You know that time when sweat is triggered from everywhere especially the palms. I was excited they were asking about this.

While is it not disputable that the digital age is here and we all need to embrace it, just like anything new, digital marketing basics are not well understood. It is important to remember the ‘why’ …read more

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