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Home National Report Tourism Minister: UNWTO Tourism meeting big success
National Report
August 20, 2013

Tourism Minister: UNWTO Tourism meeting big success

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THE 20th session of the United Nations World Tourism Organisation (UNWTO) general assembly ended Thursday with Tourism Minister Walter Mzembi saying the general assembly was a major success.

Zimbabwe and Zambia co-hosted the UNWTO general assembly in Victoria Falls and Livingstone. The conference was officially closed by President Robert Mugabe and his Zambian counterpart Michael Sata Wednesday night.

Mzembi said the next general assembly in 2015 will be held in Colombia.

The UNWTO conference was attended by tourism ministers, tourism authority chief executives, tourist wholesalers, hoteliers and business people from all over the world.

Tourism Minister, Walter Mzembi

The meeting which was attended by 147 UN member states boasted the highest attendance for the general assembly, focusing on key issues in the world of tourism including visa facilitation, connectivity and accessibility, and economic growth in the tourism section.

Mzembi told said it’s now time for Zimbabwe and all African countries to examine ways of increasing tourism in Africa.

The general assembly has opened up debate on how Harare will use the conference to increase tourism receipts in the country and also how local tourism can be promoted.

Of major talking point was how the event was well marketed around the world on major television channels. Some of the people who attended said they decided to attend the global event after seeing how the “best of Zimbabwe” was presented to the rest of the world.

Marketer, Tsuu Faith Machingura was the lead designer and strategist for most of the material that not only marketed the event but Zimbabwe as well. The marketing proved that a global presence was possible for any business or country with a creative strategy and an understanding of world markets.

Global marketing among other things entails packaging your products to meet a universal marketplace’s needs and preferences. It involves creating, consolidating, positioning, and promoting your products and services, focusing on global consumers and Zimbabwe succeed in doing so.