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WhatsApp opens up to businesses, creates opportunities for targeted campaigns and IM e-commerce for Zimbabwean enterprises

By Nigel Gambanga

In its statement, WhatsApp highlighted its desire to help its users communicate with businesses. This is supposed to happen through targeted advertising which will be facilitated by “WhatsApp for Business” accounts.

Articles appeared first on Techzim;
WhatsApp opens up to businesses, creates opportunities for targeted campaigns and IM e-commerce for Zimbabwean enterprises

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