With 50 million potential viewers, Kwese now biggest FTA TV player in Africa, says Econet

By L.S.M Kabweza

In a CNN interview this week, Econet Global Limited CEO, Hardy Pemhiwa, said that Kwese TV is now the biggest FTA TV network in Africa. Asked how many subscribers the relatively new media company now has, Pemhiwa avoided speaking about ‘subscribers’ but spoke about ‘eyeballs’ Kwese has access to instead: We now have access to 50 million eyeballs […]

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With 50 million potential viewers, Kwese now biggest FTA TV player in Africa, says Econet

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