ZBC Is Still A Huge Deal Outside Of Urban Centres

By Farai Mudzingwa

ZBC Is Still A Huge Deal Outside Of Urban Centres

During my recent trip to Jerera, I got to notice a trend about the consumption of entertainment content and the difference between urban and rural communities in Zimbabwe. Whilst we usually shun all things ZTV is related to, it seems the rural communities have embraced the Zimbabwe Broadcasting Commission and their offerings. Yes, some may say it is simply because of a lack of choice but at the end of the day they are being entertained and ZTV is increasing its base of viewers and listeners in these communities.

In Harare, the …read more

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