Zim embraces blooming 3Ktv

ZIMBABWE’S first independent television station, 3Ktv, marked 100 days of live broadcasting on Tuesday this week, as the history-making channel continues to grow from strength to strength.
The fast-growing free-to-air station, which is also available on DStv’s Channel 293, was licensed in November 2020 after coming tops in a competitive and public bidding process.

It went on air on February 28, becoming the first licensed private commercial station to operate in the country since television was first introduced in the then Southern Rhodesia in November 1960.

Zweli Sibanda, Jester Media Services’ Managing Director

Zweli Sibanda, Jester Media Services’ managing director for the group’s Broadcasting Division — operators of 3Ktv — told The Financial Gazette yesterday that the station’s all-round performance and the support it was getting from business partners had already surpassed all projections for its first full year of operation.

“The station has enjoyed phenomenal growth over the past three months, and this is all thanks to our hundreds of thousands of viewers and advertisers who appreciate the utility of 3Ktv as a marketing channel and carrier of quality content.
“Not surprisingly as a result, we are seeing more and more corporates coming on board to showcase their products and services on the station,” he said.

3Ktv is a sister venture to Zimbabwe’s iconic and number one business newspaper, The Financial Gazette, as well as the inimitable Daily News and the Daily News On Sunday.

The station recently notched another major milestone when it struck a partnership with OK Zimbabwe to broadcast live this year’s mega OK Grand Challenge, which further underlined 3Ktv’s burgeoning reputation within the business community as a capable, trusted and effective marketing vehicle.

“The partnership with OK Zimbabwe was indeed another feather in the cap for 3Ktv. To be trusted by a leading corporate like OK Zimbabwe on this massive event spoke volumes about the progress that we have made as a station.

“This was the beginning of many such mega collaborations between 3Ktv and all our long-standing business partners,” Sibanda added.

Speaking about that partnership ahead of the massive event, OK Zimbabwe’s group marketing director, Juliet Ziswa, said they were delighted about the relationship with 3Ktv, adding that this also bore testimony to how much the retail giant valued all its customers around the country.
Through the partnership with 3Ktv, all of OK’s customers were able to watch the event and to follow proceedings live from the comfort of their homes, Ziswa noted.

And as the station enters its second season this week, Sibanda said Zimbabweans could look forward to even better and improved programming.
“There is even more local content, more analyses about developments in our country and more varied content covering a broad spectrum of issues worth knowing, including business.

“Our business partners will also be happy to know that 3Ktv is ramping up its collaboration with its sister media offerings, The Financial Gazette and the Daily News, to offer them a comprehensive and optimal branding and marketing solution on TV, in print and online” Sibanda said.
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