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Home » Pea growers eye EU market
National Report

Pea growers eye EU market

written by Prisca Tshuma, Staff Writer 0 comments
According to the agency, Trade Map recorded European countries as the largest consumers of peas, importing over 50 percent of the global total valued at US$231,8 million worth of peas in 2023.
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ZIMTRADE, the country’s trade development and export promotion organisation, is positioning Zimbabwe’s horticulture farmers to tap into the European Union (EU)’s lucrative pea market.While the global market for peas offers diverse opportunities across continents, ZimTrade says Europe remains the major potential customer for local producers.In its latest newsletter for July, the organisation urged farmers to…

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