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Home » Sugar tax chokes Hippo Valley
Companies & Markets

Sugar tax chokes Hippo Valley

written by Elton Manguwo, Staff Writer 0 comments
In a trading update for the first quarter ended June 30, 2025 Hippo Valley chairman Canaan Dube said that raw sugar performance dampened overall sales growth, falling to 32 percent below target and 31 percent below prior year.
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HIPPO Valley Estates (Hippo Valley) says the surcharge on sugar content in beverages has drastically reduced group sales volumes as manufacturers are reformulating products to cut costs.The sugar tax which came into effect last year is calculated as US$0,001 per gram for ready to drink beverages and US$0,0005 per gram for cordials.As a result, beverage…

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