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Home » Revolutionising pharma marketing in Zimbabwe
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Revolutionising pharma marketing in Zimbabwe

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The perception of marketing as a cost centre rather than a growth engine has limited its influence in many organisations.
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By Ngonidzaishe Gurajena FORGET dusty brochures and overcrowded conference halls. The pharmaceutical industry is undergoing a seismic marketing transformation and Zimbabwe stands at the forefront of this digital revolution. For visionary pharma marketers, the digital landscape is not just a channel to reach healthcare professionals (HCPs) but a dynamic platform to engage, educate, and empower…

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