Creating own website made easier

But regardless of the fact that the majority of aging baby boomers continue to be pre-occupied with the land issue and agrarian reform, younger, techno-savvy generations are driving forward the IT revolution and adopting the lifestyle and business practices that go with it.
Paula Wynne, author of the recently published and hugely successful Create a Successful Website recognises how small the world is becoming as “the internet weaves an invisible social and business web around us”. She also understands how everyone sooner or later wants to get online, whether for personal or business reasons, or through sheer curiosity.
A web presence not only keeps you in touch with family and friends, or enables you to start a lucrative online business, it also allows you to enter a parallel universe where extraordinary things are possible.
The key to this universe can be found between the pages of Paula Wynne’s highly readable bestseller. Follow her instructions for setting up a website in 10 easy chapters and you will be equipped with the knowledge and confidence required to become a powerful online presence; you will be part of a network accessible to everyone and everywhere across the world. Moreover, it will be your own creation, not something you have paid someone else thousands of dollars to put together.
Planning, researching and brainstorming are pre-requisites for creating a new website. Wynne stresses the importance of choosing a descriptive or keyword rich domain name, a name that will be favoured by Google in its ranking and searches. A website that is hard to find on a Google search is about as effective as a billboard set up in the middle of Seke Forest.
Researching your market’s industry sector and thinking up inventive ways to show up your products can be achieved with a variety of tools and pieces of software that Wynne recommends — these help you to generate new ideas quickly and to store them in an organised way.
Working her way through branding, navigation, free, hosted and bespoke websites, Wynne progresses to content, e-commerce and revenue. Every step is clearly expressed and easy to understand, and the use of diagrams and examples from the author’s past experiences encourage the reader to think “Yes! Even I can do this!”
By the end of the book you could be a merchant of the internet, an authority on secure trading and a frequent traveller through gateways to e-commerce heaven.
Alternatively, you might be an artiste selling your work online to galleries or customers, or a sports person showing off your skills to the rest of the world.
Authors and writers can use their website to create a following and attract publishers, while book clubs can post information and reviews on their sites and attract new members.
By December 2014, there should be fibre optic links to all major cities and towns in Zimbabwe. So if you plan to be top of your game and a player in the online nation Zimbabwe is set to become, make every effort to buy this life-enhancing book.