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Home » ‘Share a Coke’ drive boosts Coca-Cola
Companies & Markets

‘Share a Coke’ drive boosts Coca-Cola

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The campaign, officially relaunched in Harare last Friday
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COCA-COLA says it has seen an increase in sales driven by the return of its “Share a Coke” campaign, with a strong uptake among younger consumers.The campaign, officially relaunched in Harare last Friday, swaps the iconic Coca-Cola logo on bottles and cans for popular first names, nicknames, and phrases — inviting consumers to share the…

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