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Influencer marketing for brand growth

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An influencer is more than just a person with a large following. They are someone whose voice carries weight. We pay attention when they speak. We’re curious about their lives.
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BY DARRYL DZAPASI THE influencer wave has hit Zimbabwe and it has caught on quickly. In just a few years, we’ve seen local influencers rise to prominence with incredible momentum. But what does it really mean to be an influencer, and how does one build a career in this space without compromising authenticity or purpose?…

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