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Political football and the global economic impact

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Izak Odendaal

THE 2026 FIFA World Cup has been a welcome distraction, but the “Football Unites the World” motto is a stretch. The world seems more divided than ever, and more un­certain.

The US, a co-host, remains at war with Iran, though a fragile ceasefire has allowed oil supplies to start normalis­ing and energy prices have declined rapidly.

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The reason the present geopolitical environment feels so uncertain is not so much that there are more conflicts between states ― most are usually of­ten overlooked in the Western media anyway ― but because the Western countries are involved, either directly or indirectly.

More specifically, the US has gone from being the anchor of the so-called “rules-based international order” to a source of instability, while Europe must deal with Russian revanchism on its doorstep.

This sense of geopolitical instabili­ty is further driven by domestic politi­cal upheaval.

Arguably, the traditional left-right political spectrum that dominated pol­itics in the 20th Century is now a ma­trix. Politicians are not only defined by whether they believe in free markets (right) or government intervention (left), but also by whether they are mainstream politicians who believe in institutions, or populists who want to tear up the system.

Take the UK as an example. Within the space of a few days, it commemo­rated the 10th anniversary of the Brexit referendum while also learning that it would soon have a new prime minister.

The two are linked, as the Brexit vote and rise of populism have re­shaped British politics, probably end­ing the 100-year-old two-party system.

There have been six prime minis­ters in the past decade ― soon to be seven ― compared to only eight over the previous 50 years.

Populism has long stalked Latin America and elsewhere, but the Brex­it vote to leave the European Union in June 2016 was probably the first time it forcefully emerged in the En­glish-speaking world.

It was a classic exercise in scape­goating, blaming Britain’s problems on the bureaucratic elite in Brussels and migrants, while offering a single quick-fix solution: leave the EU and everything will get better.

Instead, many things deteriorated and today a majority believe that leav­ing the EU was a mistake. With char­acteristic British humour, this Brexit regret is known as “Bregret”.

There was no immediate post-Brex­it recession, but there is little doubt that the UK economy is smaller today than it might have been had it remained within the EU.

Moreover, the timing of the vote couldn’t have been worse, since the world has changed. Brexiteers thought they could turn the country into a free-trading champion, but the global free trade agenda has been under attack from US President Donald Trump, the other symbol of populism.

The rise of populism in the West is, of course, a multi-faceted phenom­enon.

However, there is broad agreement that at least four key trends are at play:

Deindustrialisation, driven by the rise of China and other outsourcing hubs as well as automation, saw the decline of well-paying manufacturing jobs for low-skilled workers. These losses have been concentrated in “Rust Belt” communities.

A loss of trust in institutions, par­ticularly following the 2008 Global Financial Crisis, when there was the broad and not entirely unfounded view that the bankers responsible for the ca­lamity were bailed out, while ordinary people were left to suffer (a case of privatising the gains but nationalising the losses).

A sense that the culture is shifting, whether through social issues or more immigrants who look, speak and wor­ship differently. This creates fertile ground for politicians to stoke “culture wars” and divide the population, am­plified by social media echo-chambers.

Rising inequality and a sense that the system is rigged in favour of elites. It took a hundred years between John D Rockefeller becoming the first bil­lionaire and Jeff Bezos becoming the first centibillionaire (worth $100 billion) in 2017. Remarkably, it took only another nine years before Elon Musk became the first trillionaire. It is not just about tech moguls, however. In many Western countries, there is a more mundane but equally frustrating form of inequality as expensive hous­ing markets lock young people into a lifetime of renting, while benefitting older homeowners. According to the Office of National Statistics, the aver­age London home cost the equivalent of 4,4 years of average annual income in 1995. Three decades later, that fig­ure had risen to 10.6 years.

None of these causes of populism and political division show clear signs of improving, meaning that politics could get even more challenging over time.

If artificial intelligence (AI) dis­rupts labour markets to the extent its proponents argue it will, popular anger could rise further. AI could also be a handy tool for sowing misinformation and further undermining trust.

Immigration, a big driver behind support for far-right parties across Europe and the Make America Great Again (Maga) movement in Ameri­ca, will likely become even more of a vexed issue.

This is because birth rates across the Northern Hemisphere have fallen well below replacement levels. Im­migration is the only way to ensure a stable, never mind increasing, labour force.

Countries face a choice: Limit im­migration in the name of social cohe­sion and shrink; or accept more immi­grants and grow.

The challenge then becomes assim­ilation, something European countries have struggled with.

Immigration is an emotive topic in South Africa too.

The country has been on edge this week, with anti-immigrant protests and concerns that tensions could es­calate given its history of xenophobic violence over the past 20 years.

Of course, the labour market dy­namics are very different. In rich coun­tries, migrants tend not to compete with locals, often doing the low-skilled jobs locals do not want.

In South Africa there is intense competition for low-skilled work, but it should be acknowledged that mi­grants also bring entrepreneurial drive and talent.

The government acknowledges that the country’s borders have been far too porous, though the estimated foreign-born population of three mil­lion people is relatively small com­pared to richer and older countries.

A crackdown on migrants risks a different type of backlash.

If the rest of the continent develops a negative view on South Africa over alleged xenophobia many people from other African countries pointedly sup­ported Bafana Bafana’s opponents it reduces the country’s soft power on the continent.

This could also create headwind for South African businesses. Since the country’s economic future is inter­twined with the rest of Africa, this does tremendous damage.

* Odendaal is an investment strat­egist at Old Mutual Wealth

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